The Challenge.

Bonafide Creative was chosen to do the creative for the 2013 International Chinese Film Festival. Most of the movies featured this year were by young film makers, so the ICFF wanted the creative to appeal to a younger audience, both from a Chinese and Western background.

What we did.

We wanted to move away from the stereotypical images of China, the Great Wall, Shanghai Skyline, and have a bit of fun with what Western culture associates with China. We used the noodle box but with the twist of film being picked up by chopsticks instead.